About Us

Livestock Digital History and Team

A New Era in Livestock Marketing

In the Spring of 2021, Livestock Digital went from an idea to a business nearly overnight. I have taken courses and sold Digital Advertising to many businesses like Car dealers as well as Livestock clients. At Livestock Digital we understand the timing of things and we want this process to be smooth and easy. Eliminating steps and working with advertisers personally and not thru someone or agency that knows nothing about Livestock.

At Livestock Digital we do things “Your Way”

We start by understanding your needs and budget, looking at your marketing areas and discussing how we can complement your current marketing strategies. Then we set up a campaign and build the ads, working with several design artists that know this business.

Cutting Edge – Transparency – Results

We utilize Facebook /Instagram as well as our Website to Target and Re target your customers. We can reach more for less... In 2021 alone we reached 2.527 million viewers and drove 327,912 of those viewers to websites. We can share with you the data in real time and at the end of the campaign you will get an ad report showing the results.

Meet our team

Chris Beutler

Managing Director

Family Business: I grew up in my family’s Auction Market in Pender Nebraska, and learned about Livestock and Marketing firsthand. Working daily with both a buyer and a seller has taught me the value of integrity and honesty.

Marketing and Experience: I have had my own sales as well as managed over 30 sales since 1996. I know what it is like to set budgets, promote a and have a sale. I have a lifetime in the Livestock business from auction markets to order buying, a seedstock business and consulting business. I have spent 18 years in advertising and marketing in the corporate climate. Livestock Digital is a small business, but we are a full-service business.

Lanette Frye

Director of Sales

I hail from north-central Wyoming, where I was brought up on a commercial cow/calf operation. Holding a bachelor’s degree in Agricultural Business from the University of Wyoming, I've devoted three decades to agricultural sales. My husband, Ron, and I currently reside in Three Forks, MT, where we've raised three exceptional children: Randy, Kyle, and Jillian. Ron is not only my best friend but also my voice of reason and partner in all endeavors at the Frye household. For over 25 years, our children took precedence, engaging in sports, youth group activities, showing Angus cattle, and dedicating countless hours to volunteer work. I'm a woman of unwavering faith, prioritizing my devotion to the Lord first, followed closely by my family, with my passion for horses running a close third. I actively participate in cow horse shows and compete in the NRCHA.

Joining Chris Beutler and his esteemed team at Livestock Digital fills me with excitement. I firmly believe that our industry stands to benefit immensely from what Chris has meticulously built, and I am confident that witnessing the results will only strengthen this belief. I urge you to take the opportunity to reach out, converse with us, and discover firsthand the transformative potential Livestock Digital holds for your company and program.

Jason Hansen

Sales/Ring Services

I am excited to be part of revolutionizing the advertising industry. For those of you who don’t know me I grew up in western Knox county Nebraska on a diversified operation. I was your typical farm kid who helped their family, was involved in 4H, and pitched in any way I could, but my real passion were cows and auctions. I attended college and received my agribusiness degree and was on the livestock judging team. After college I attended the World Wide College of Auctioneering in Mason City, IA. I used those skills as I worked at the Norfolk Livestock Market for my wife’s family.

I enjoy the auction business and how price discovery is attained at a rapid pace, but more importantly I enjoy the friendships and livestock breeders such as all of you that make this business so rewarding. Livestock Digital has set the world on fire in the past few months whether you have a traditional auction, or online auction, or even private treaty sales reach out to us, we would love to have the opportunity to discuss YOUR marketing plan.

Jillian Frye

Manager of Sales and Creative Content

Growing up in Three Forks, Montana, I was immersed in the agriculture industry from an early age. My father dedicated ten years to the American Angus Association, while my mother spent three decades in agricultural sales, fostering my love for livestock and Angus cattle. Along with my agricultural interests, I developed a passion for golf and roping.

My journey has involved hands-on experience in the livestock marketing field, mainly through my role with my father's company, Ron Frye Marketing. Additionally, I've had the opportunity to refine my skills in rodeo production through internships with prestigious events like the National Western Stock Show and Rodeo and Cheyenne Frontier Days.

Growing up in a household where sales, especially livestock sales, were a part of everyday life, I've gained invaluable insights into the art of building relationships and excelling in the sales industry. I'm excited to begin the next chapter of my career with Livestock Digital, where I hope to contribute to their success and further enhance their reputation in the industry.

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